My practice centers on the belief that every organization has untapped potential — especially when it comes to doing work that is anchored in meaning and purpose. Helping leaders access this potential is my passion, along with increasing understanding of values-based leadership and strategy as a differentiating feature of great brands.

My story begins in marketing, where I quickly learned that the great brands are rooted in deep purpose cultivated by values-driven leaders. The more I worked with CEOs and founders, the more I saw the connection between leadership, culture, and brand. The brands I admired had healthier leaders who fostered more vibrant cultures. The best brands were often the same places where employees went home fulfilled and energized. The human impact of these organizations was exponentially greater than what they made or sold. Thus, the key to enduring brand leadership started with the human systems that define our cultures.

Today, I work with organizations

, inside, not superficial style. As I gPractitioners and philosophers both find powerful advantages in rooting your leadership and brand strategy in deep purpose, clear values, and honest storytelling

it is widely misunderstood and largely overlooked in today’s management toolkit.

The great discovery,

It means holding each other accountable for creating a company whose work, values, and view of itself is dedicated to the proposition that implicit in work is the possibility of the full realization of human potential. 

hidden capacities that can transform its future impact — starting with the human systems that underpin everything else.

Common client concerns include:

• Strategic focus

• Market positioning

• Communications and storytelling

• Culture

• Purpose, vision and values

• You can’t build a healthy business on a sick human systems

• If your human systems aren’t thriving, your business systems won’t thrive either.

• Too often, we look for answers in the wrong places. We focus on execution, management models, and other business stuff — when the real deficit is in the human systems that underpin the business. Trust, clarity, values, purpose, respect, mission, storytelling,

• among leaders of the power of authentic brand stories and strategies organizations built on trust, honesty, and . that deliver value and help people thrive. creating authentic brand stories and strategies that cut through the fog of organizational life. Together, we cut through the confusion of help organizations understand who they are so they can unite around shared ambitions to and make their corner of the world better.

• Every organization has hidden capacities, starting with the human systems which underpin all business operations. But most organizations marginalize the human experience, fearing it is too unruly and selfish. We believe the opposite. By creating conditions where people can fully live into their talents in pursuit of shared ideals, you unlock the potential of extraordinary performance.

• Honest organizations are better organizations.

• their brand story to shape their culture, operations, and customer experience produce faster growth, greater margins, and deeper employee satisfaction and performance.

• Organizations that create conditions where people are free to express their talents and find meaning in their work outperform the competition and create more value.

• Organizations have an obligation to be life-giving to the benefit of all their stakeholders: employees, customers, communities, investors, and planet Earth.

• Work should be non-violent.